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Setting Objectives

Before undertaking any public relations or marketing programme the objectives must be clear. These may include:

  • Increasing sales

  • New business

  • Launching a new product

  • Developing awareness

  • Preparation for a trade sale

  • Entering a new market

Newspoint will work with key business members to set realistic objectives for both the business and the marketing programmes and ensure that they are supported.
 
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